||For the first time in 8 years, Salamander of Chicago is proud to offer a selection of the current Salamander Spring/Summer 2012 collection in the United States. Read on to find out about the Salamander brand history.
The Salamander logo has been a registered trademark of Salamander shoes since 1904. Established initially as a manufacturer, the company quickly expanded to its own chain of retail stores in Germany and its neighboring countries, and licensed independent family businesses in small towns. The company weathered the Depression and World War I and II, building a business that offered shoes for men, women and children. As an innovative step first to entertain children while their parents were shopping the first Lurchi comic books were introduced in 1937. In the 60s the international expansion continued in Western Europe. In the 1980s subsidiaries were established in Eastern Europe and the United Arab Emirates. However, losses in Eastern Europe in the early to mid 1990s started the downward spiral and led to several subsequent take-overs.
2009 the Salamander Group was purchased by ara Shoes AG of Langenfeld, Germany, a leading manufacturer of quality, fashion-forward shoes with comfort technology. The Ara Group has almost 8000 employees world-wide with a sales volume of 500 Millionen Euro. This is the most positive new development for the Salamander brand in recent time and promises the continuation of new fashionable Salamander product lines. European corporate-owned and independent Salamander stores offer many famous European shoe brands that complement the Salamander brand collection. Salamander of Chicago is proud to offer the same brands, such as Ara, Gabor, Lloyd, Birkenstock, Josef Seibel, Manz, Romika, Semler and WaldLaufer.